DQ BOGO
When you have a treat as delicious as the iconic BLIZZARD, any form of communication has to match the fun. And with a campaign as good as Buy One Get One, you want to deliver it in most engaging way.
We immediately capture attention with a dynamic animation and delicious product shots that complement the two-for-one campaign offer.
To build anticipation, we deployed the CRM in advance of the offer and used a countdown timer that updated in real time.
Because our comms are friendly and fun, first name personalization starts off the body of the email to immediately connect our customer with the message. We then deliver that message with concise information, in our fun DQ brand voice and bold colours.
We wrap it up with a simple and effective call to action button to drive engagement.