Making our clients’ vehicles shine bright.

Holiday greetings can be a bit tricky. They have to be engaging, they’ve got to feel special, but they ideally avoid referring to one specific holiday. Time and budget are usually limited, too. Fortunately, everything came together thanks to a little holiday magic.

Our initial idea was to create a snowflake made of car parts using AI, but it soon became clear 
that we had to make the visuals ourselves from genuine FCA vehicle parts. The end result combined 
everything from Mopar spark plugs to an Alfa Romeo vehicle.

The elements came together to create something magical, beautiful and unique. 
The copy reinforced the message that holiday joy starts at FCA factories (or workshops).

The greeting was then delivered through targeted CRM to customers, suppliers and other 
members of the extended FCA family to wish them happy holidays.

You could say we crystalized relationships with customers